Branding for a bar in Brisbane.

‘Frog’s Hollow’ was a colloquial name used for the low-lying land surrounding the intersection of Albert St and Margaret St in the Brisbane CBD. It later became the grungy red light warehouse district while continuing to retained the name.

Frog’s Hollow Saloon is a new whiskey bar opening on Charlotte St stocking local, Brisbane, and Australian produce and providing all the late-night atmosphere in the moody heritage-listed building.

Inspired by whiskey labels, this logo was to evoke all the vintage, old-timey vibes and perfectly compliment the rich hardwoods, exposed brick, deep navy vinyl, high-contrast tiling and brass fixtures throughout the venue.