Delivery van wrap design for IGA.

In a time when shopping online is more prevalent than ever, the brief was simply to make it eye-catching and recognisable to the IGA brand. Surprisingly, though, the IGA brand styleguide currently contains no outline for vehicle graphics...

I wanted to make fresh produce the main focus of the design and the red tones of the tomato and capsicum against the marble bench top tie-in the red and grey colour scheme of the IGA brand.