What originally started as ‘Send it Candles’ (I cannot turn down a good play on words!) has since grown to encompass other scented items - air fresheners, wax melts & room sprays. A name change was in order, and with that came a fresh rebrand.

Rooted in 4x4 culture, and primarily targeted at blokes, the premise was to still have the “chic gift” aesthetic with the more on-brand details noticed when taking a closer look.